Psst… We want to let you in on the secret to boosting your learner engagement! We’re sharing the newest way to serve up expertly curated, attention-grabbing content to your employees (without adding any extra work to your plate). Grovo Learner Engagement Services is a new opt-in email series that delivers popular and relevant lessons directly to your inbox. Our in-house experts highlight content from the Grovo library that speaks to all roles and helps employees build new skills they can naturally start practicing in the workday.
Empower employees to take the wheel in driving their professional development.
I recently sat down with one of our Admin partners who helped us pilot the Learner Engagement Services to find out how receiving regular content emails changed the learning culture at their company. Jennifer Smith, M.Ed., is a Learning Specialist at a corporation that operates over 500 gasoline service stations throughout the Southern United States. Smith leads learning initiatives across the company by managing users, staying up to date on the latest lessons, and designing a program that makes development accessible to all employees with Grovo.
“Across the company, the users that engage with content emails are prompting more curiosity and more engagement,” Smith observes.
At company headquarters, the Learning & Development team traditionally rely on Grovo to proactively reinforce performance objectives and supplement traditional in-person training. They market their learning program internally by highlighting what employees across locations and roles are learning with Grovo. “The strategy is to advertise Grovo everywhere so that employees engage with learning prompts throughout the day,” says Smith. However, it’s proven challenging to build an inclusive learning culture, given that their employees have several different roles across multiple environments and are responsible for performing a diverse range of skilled tasks.
Over the last six months, Smith has led fresh efforts to use Grovo as core professional development tool across the company’s field teams. “Time is of the essence when you’re working in a convenience store, so having something that gives you impactful chunks of information in a short period of time is ideal for our field HR team and field employees,” says Smith of Grovo lessons. When the opportunity arose to pilot Learner Engagement Services, Smith and her team immediately saw the potential to expand and fortify how field teams approach professional development.
“The self-directed content emails help employees, and the company achieve professional goals without having to block off large amounts of time and budget to attend in-person training,” says Smith.
Learner Engagement content emails empower employees to explore the Grovo library and take the wheel in driving their professional development. The L&D team hoped this would lead to an increase in overall learner engagement, and it did! Over the three month pilot, all learners received weekly or twice-monthly content emails from Grovo. Early on Smith began to notice the impact of the Learner Engagement Services on learning culture. She recalls, “people opened the lessons in the emails and saw skills they could build in 2-5 minutes. It showed them professional development is possible even when you do have the large hurdle of time.” The company’s approach to learning shifted as the content emails touched every level employee. “We saw managers become more engaged simply because they better understood the information. Even in department meetings, we started hearing them tell their direct reports to go check out lessons in Grovo - especially the content on Facilitating Meetings!,” Smith reports.
Make the user experience simple for employees so they can autonomously build skills.
During the three month pilot, the number of active users who access Grovo at the company increased by 83%, lesson views more than doubled, and overall learner engagement went up 11%, compared to the three months prior. The results Smith saw in her company are consistent with the impact of Learner Engagement Services across customers who participated in the pilot. For Smith’s L&D team, the decision to continue with the full service following the pilot was a no-brainer. “The emails piqued a lot of people’s curiosity. From that, it was natural for our team to continue. We could see positive quantitative and qualitative impacts coming from it,” says Smith.
“They take the pressure off our Admin team to comb through lessons in the library, determine what to share, then draft and schedule time to send out an email,” Smith says regarding the content emails.
In fact, all participants decided to move forward with the service beyond the pilot and show sustained momentum from receiving content emails. To date across accounts, engagement emails prompt an average of 1.5x more users to engage with learning in Grovo. The closely aligned increase in active learners and lesson views is a positive indicator of a stable learning culture because it tells us that learners not just signing in to Grovo to explore the library, but they are also staying to take lessons, often multiple at a time.
Learner Engagement Services is a powerful tool to promote Grovo’s easy to use platform and engage users by putting the power to learn in their hands. Smith agrees, saying she “was thrilled to see employees promoting lessons to each other. They enjoyed them and found a lot of value in a short period of time.” She adds that “to function at our best as Admins, we need to look through the lens of learners.” This means making the user experience simple for employees and empowering them to autonomously build skills.
Let Grovo do the heavy lifting to engage learners!
“They take the pressure off our Admin team to comb through lessons in the library, determine what to share, then draft and schedule time to send out an email,” Smith says regarding the content emails learners now receive as part of the Learner Engagement Services. It all boils down to making sure employees know about Grovo and what’s available to them in the library. “The self-directed content emails help employees, and the company achieve professional goals without having to block off large amounts of time and budget to attend in-person training,” says Smith. With the time and money, they’re saving thanks to the emails, the L&D team is now able to offer more upskilling and PD opportunities through the Learner Engagement Services.
“Across the company, the users that engage with content emails are prompting more curiosity and more engagement,” Smith observes. The L&D team hopes to capitalize on the momentum to fuel a larger conversation about the resources available in Grovo. Before receiving content emails, Smith believes that many field employees didn’t realize this kind of professional development was available to them. Smith tells us the most rewarding impact of the Learner Engagement Services comes from “looking at engagement through a learning lens, not just the numbers, I’m seeing people get in front of this information and make the effort to develop themselves in a professional way.”
Interested in getting Learner Engagement Services for your users? Contact us at firstname.lastname@example.org to learn more and see how you can give your learning program a boost in a snap!